Second most applied design school in the country

A complete rebrand of a Czech secondary graphic design school with decades of polygraphic tradition. A school built on craft, technology, and serious typographic work. The school was respected, but seen as dated. The task was to carry its heritage forward without nostalgia: keep the credibility. We started with research: competitive analysis and testing with students and parents. The identity is built on a single Pantone color and strong typography, designed to hold up across web, social media and print. The perception shifted. The school is now seen as cooler and more appealing, while still taken seriously. Created in collaboration with Rostislav Pospíšil